In the spring of 2026, we turned a new page in our story.

Sneakers In Finland is now Arc Lab.

This decision didn't come in a flash. We've thought about this for a long time, had countless conversations, and looked honestly at where we want to take everything we've built with you. We wanted to ask ourselves: what's the next step? How can we do this even better and with more quality?

That's how Arc Lab was born.

Our goal is to build a new generation sneaker and streetwear store in Finland. One where the entire experience has been taken to a new level both online and in store. We want to invest even more in quality and details. Arc Lab is not just a new name or look for us, but the next step in the development we have been going through since the beginning.

Although the name has changed, everything essential has remained the same.

We are still the same sneaker store that started in a small garage about ten years ago. The passion for sneakers that was born then has not disappeared. The community that has been built piece by piece over the years is still at the heart of everything we do.

Arc Lab is a natural continuation of the Sneakers In Finland story. It respects everything we have done so far, but gives us a stronger foundation to grow and build something lasting.

This is not the end of one story.

This is the beginning of a new chapter.

Thank you for joining us on the journey.
— Eero & Lauri and the entire ArcLab team